Facebook is continuing the international rollout of its apps marketplace. The company announced that in addition to the U.S. and UK, Facebook users in Australia, Canada, India, Ireland, New Zealand and South Africa can now access the App Center via the left-hand side of the News Feed as well as in Facebook’s apps for iPhone, iPad and Android devices.
Facebook’s App Center launched in the U.S. early last month. It’s similar to Apple’s, Google’s and Amazon’s app stores, allowing users to browse apps by category, such as Games or Sports, and filter to show apps that are available via the web, mobile or both. Apps are recommended based on collective ratings, personal recommendations, what’s trending and popularity among your friends. Conveniently, if users select an app while browsing in the App Center, they can opt to be reminded to install the app the next time they turn on one of their mobile devices.
The App Center isn’t exclusively made for Facebook’s apps: It also indexes apps available only on third-party sites, or through other mobile app stores. When users click to sign up for apps like Netflix and Hulu, for instance, they are sent to their respective websites; other times, they’re sent to Apple’s App Store or Google Play. In the somewhat rare instance where a paid app is sold directly through Facebook’s store, the company takes a 30% cut; it takes the same cut of purchases made within apps based on its platform.
In a post to its Newsroom, Facebook said the App Center would continue to arrive in more countries “over the coming weeks.”